Large businesses, particularly IT companies are making substantial investments to control and reduce IT energy consumption. This in turn is generating business for technical support service companies who are improving their capabilities to support energy efficiency. In fact according to market researches, in the next couple of years 100 % of businesses are anticipated to make extensive investment in facility energy management and energy and carbon management. While close to 90% have plans for investing in smart meters and sustainable data-centers.Companies are increasingly realizing the benefits of reduced energy consumption and the significant savings they can make through efficient power use especially with the rapidly rising energy prices and carbon taxes.Technical support to enable energy efficiencyIn the recent years there has been a shift of focus on sustainability. While energy management has always been given due attention, until recently the focus was more on making sustainability developments around data-centers, the greatest source of energy consumption. But now the scenario has changed and companies are more interested in enhancing sustainability across the organization. This will drive the use of new power management technologies including smart energy metering systems, etc to be provided and supported by IT service vendors.With IT budget remaining flat across industries in 2012 technical support companies are refraining from selling only into the IT departments. With big plans for smart meter roll out in UK (GB Smart Metering Implementation Program that will install smart meters in homes and businesses across the UK) businesses in this region will soon experience the benefits of energy management.Technical support providers preferred for sustainability projects When it comes to sustainability initiatives companies prefer appointing external technical support service providers. Service providers are required for implementation and maintenance support for a wide variety of sustainability projects. Companies also prefer to engage with IT support vendors for niche advisory projects, according to markets research analyses. However according to reports despite such influx of demand for IT support services investments in IT services will not increase dramatically until 2014. As a consequence IT vendors will have to be content with little return on investment.The reports also suggest that these technical support companies are likely to fulfill customer demand optimally around sustainability. Several large IT companies are setting benchmarks, with practices devoted to energy and sustainability services. All these companies have broad portfolio of offerings covering large market segments, solid sustainability consulting skills to help clients in their green initiative, and active participation in promoting corporate sustainability performance.ConclusionIn fact lots of technical support vendors are broadening their offerings to support the energy efficiency initiatives. Based on their success in select market segments these companies are planning to expand their service portfolio to tap into new markets. Product manufacturing companies lead the way in terms of corporate sustainability performance, achieving the highest brand recognition among buyers for their sustainability offerings. On the other hand the technical support service firms score very high when it comes to corporate achievements on sustainability metrics.